How Authentic Stadium keeps sneakers in stock — and replenishment calm.

Sneakers and streetwear move on momentum. A model or size can sit steady for weeks and then sell through in days — and when it does, the customer rarely waits. For Authentic Stadium in Dakar, staying in stock on the right models and sizes is the whole game.

The hard part is that supply doesn't move at the speed of demand. With real lead times between deciding to restock and stock actually arriving, reacting after something sells out is already too late. Replenishment was a source of stress: a constant, reactive scramble to avoid being caught short.

What the team needed was a way to see stock needs coming — to plan replenishment calmly and on time, instead of fighting fires.

Forstock forecasts demand for each model and works back from the day an item will run out — factoring in the lead time it takes for stock to arrive — to show exactly when a reorder needs to be placed to stay ahead. That turns restocking from a reaction into a plan.

The interface keeps the focus on the decision rather than the data: clear status on what's at risk, what's covered, and what to order now. The team describes it as intuitive, clear, and focused on concrete decisions — which is exactly what a busy store needs in the moment.

Instead of discovering a stockout at the worst possible time, the team now anticipates it and acts before it happens.