Inventory planning for beauty & skincare brands.
Slow shades tie up cash while hero shades sell out in a press spike. Forstock forecasts demand per shade, right-sizes every reorder, and times POs to real lead times — so best-sellers stay in stock and capital isn't buried in stock that won't move.
Forecasting per shade and SKU, not blended product averages
Every SKU graded Out / Low / Healthy / Overstock on forward coverage
Best-seller stockouts during influencer and press spikes — the goal
A blended forecast over-buys your slowest shades.
Your hero shade sells out in 48 hours after a press hit while three long-tail shades sit untouched, tying up cash you can't get back until they finally sell. Averaging them into one product forecast hides both problems. And when a wholesale account suddenly wants more units to ride a surge, rebuilding the plan by hand is slow enough that the restock window can slip away before you've even confirmed the stock. Forstock forecasts demand per shade and SKU on its own velocity and seasonality, grades each one by days of cover, and right-sizes every reorder to real supplier lead times. It tells you exactly how much to reorder and when — so heroes stay in stock and you stop over-buying shades that just park your capital on a shelf.
Shade-level forecasts keep heroes in stock and stop slow shades from quietly tying up cash.
What you get with Forstock
Inventory intelligence tuned for beauty & skincare.
Shade & variant forecasting
Each shade and SKU is forecast on its own velocity and seasonality. Your hero shade and your long-tail shade get the right depth — no blended average that over-buys one and starves the other.
Days-of-cover health
Every SKU is graded by forward coverage — Out of stock, Running low, Healthy, or Overstock — so you see what needs ordering and what's already overstocked at a glance.
Fast recalibration
When a SKU's velocity climbs, the next daily refresh reflects it and the days-of-cover countdown flags it as running low early — so you reorder your hero before it goes dark.
ABC prioritization
Forstock grades SKUs A/B/C by revenue contribution, so your hero shades surface first in the reorder queue and never slip through the cracks.
Overstock control
Forstock flags shades carrying far more cover than they need, so you can hold the next reorder instead of doubling down on stock that isn't selling.
Cash-aware buying
Forstock shows the working capital tied up per shade and steers spend toward the SKUs that sell through at full price, freeing cash from slow movers.
Common challenges
Problems beauty & skincare brands face, solved.
Blended forecasts over-buy long-tail shades. Forstock forecasts each shade independently, grades it by days of cover, and steers spend toward the SKUs that actually sell through — so capital stops piling up in stock that won't move.
Static reorder points lag a press or influencer hit. Forstock recalibrates every day as new sales land and counts down days of cover per SKU, flagging your hero as running low early so you can place the reorder before it stocks out.
Manual reordering uses the supplier's quoted lead time, which is usually optimistic. Forstock reorders against your actual lead-time history per supplier, so restocks land while demand is still there.
Before vs. after
Your inventory with and without Forstock.
Shade-level forecasting, built in
Keep heroes in stock. Stop parking cash in slow shades.
Getting started
Live in under a day.
Connect your store
Connect your store in one click. Forstock reads your full catalog — every shade and SKU — plus sales history and current stock.
Set your buying rules
Set safety-stock and target-cover days, supplier lead times, and order constraints. Forstock bakes them into every recommendation.
Forecast and reorder
Get shade-level forecasts, a days-of-cover health view, and a daily reorder queue. Review and send POs in minutes.
“Half our cash was parked in shades that barely moved. Forstock forecasts each one separately now — we buy tighter on the slow ones and haven't stocked out of our hero shade since.”
FAQ
Frequently asked questions.
Yes. Each shade and SKU is forecast on its own velocity and seasonality. Your hero shade and your niche shades each get the right reorder depth instead of a single blended product average.
Forstock grades every SKU by days of cover and flags overstock — shades carrying far more coverage than demand needs — so you can hold or shrink the next reorder and steer spend toward shades that sell through at full price.
Forstock recalibrates daily as new sales land and counts down days of cover per SKU. When a hero's velocity climbs, it's flagged as running low early so you can place the reorder before it stocks out.
Yes. ABC grading ranks SKUs by revenue contribution, so Grade A heroes surface first in the reorder queue and get flagged most urgently when stock runs low.
Yes. It builds each supplier's actual order-to-receipt time from your PO history — not the optimistic quote — and times reorders so restocks land before you run out.
Directly. By forecasting each shade separately, grading overstock, and showing the working capital tied up per SKU, Forstock helps you right-size every buy instead of over-ordering slow movers.
Honest take
Is Forstock right for your beauty & skincare brand?
A great fit if…
- You sell across multiple shades or variants where demand differs sharply.
- Cash is regularly tied up in slow-moving shades and SKUs.
- Influencer or press moments drive sudden, sharp demand spikes.
- Reorders rely on suppliers with lead times you can't fully trust.
Maybe not, if…
- You sell a single SKU with no shade or variant complexity.
- You hold no inventory and dropship every order on demand.
- You're not on a supported platform and have no plans to connect a store.
Plan inventory like the best beauty & skincare brands.
Connect your store and see your forecast in minutes. 14-day free trial, no card required.